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News
Group Fitness Is Your Club's Most Reliable Retention Engine
3+ week, 4+ day ago (852+ words) Following the release of their 2026 Global Fitness Report, Les Mills, the high-energy global fitness brand, sees consumers gravitating toward coached, community-based experiences. Turner believes the clubs that elevate group training beyond filling a timetable slot will be the ones that…...
How OxeFit’s Extensive Data Set Fuels Progression and Retention
3+ week, 4+ day ago (785+ words) When it comes to data, OxeFit says you can never have enough. The AI-driven wellness technology brand leverages user insights to fuel its products, guiding consumers on their wellness journeys. “Real time data tells you how you’re performing day-to-day, week-to-week,…...
Life Time Guarantees Interviews for All NASM-Certified Personal Trainers
3+ week, 5+ day ago (316+ words) Through a new partnership, NASM-CPTs will now land a guaranteed interview for potential employment in Life Time’s Dynamic Personal Training program Every job seeker knows the agonizing days spent wondering if anyone even opened the resume. The National Academy of…...
Report: Personal Trainers Don't Have the Business Skills Gyms Require
1+ mon, 1+ week ago (265+ words) While a labor shortage has been top of mind for gym operators lately when it comes to finding personal trainers and instructors, the biggest barrier brands are facing lately might not just be finding enough talent, but finding trainers who…...
Accountability Beats Motivation in Delivering Fitness Results, Data Shows
1+ mon, 2+ week ago (546+ words) Sticking with it day in and day out? It usually doesn’t happen because of sheer motivation, but because someone was expecting you to show up. That’s according to Purpose Brands, parent company of brands including boutique fitness giant Orangetheory and…...
Top Trainers Are Becoming Longevity Coaches, Not Just Workout Experts
1+ mon, 3+ week ago (522+ words) Being a successful personal trainer isn’t just about prescribing the right workouts or having the right energy for clients. Having a diversified skillset — with the credentials to back it up — is key, as the top-performing fitness professionals are moving away…...
CR Fitness Holdings Sets New Structure as Crunch Franchise Group Pushes Toward 110 Clubs
3+ mon, 2+ day ago (307+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry’s top fitness and wellness leaders in New York City. CR Fitness Holdings, a major franchisee in the Crunch Fitness system, is reorganizing into a parent company with…...
NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros
3+ mon, 3+ week ago (342+ words) It can be hard to know which personal trainer certification is the best out of the numerous options available to support a constantly growing fitness industry. The National Academy of Sports Medicine (NASM) has put out a new report saying…...
Anytime Fitness Adds Self-Employed Trainer Model in London
3+ mon, 4+ week ago (355+ words) A group of Anytime Fitness clubs in London is taking a different approach to personal training services, one that forgoes the traditional in-house model and payroll in favor of a self-employed structure run by Your Personal Training, a U.K. platform known…...