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News
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1+ mon, 1+ week ago (314+ words) Why Fitness Is More Than Just Building Muscles When people hear the word fitness, they often imagine lifting heavy weights or spending hours in the gym. In reality, fitness is much more than having a muscular body. It is about…...
Latest 2026 workout trends in the United States: Top fitness options, pricing, competitors, and what Americans are choosing
1+ mon, 1+ week ago (535+ words) The fitness industry in the United States continues to evolve in 2026 as more people look for workouts that fit their schedules, budgets, and personal goals. Traditional gym memberships remain popular, but many Americans now combine in person training with fitness…...
Hello Unveils AI-Powered Weight Loss App "Calio": Can Artificial Intelligence Become Hello's Next Growth Narrative?
1+ mon, 2+ week ago (393+ words) In the past six months or so, Hello has launched the AI job interview product "Hioffers AI", the AI college dating platform "Match" and the AI community "Poki Planet", which has apparently become a new app factory. Now it has…...
Coach360 Expands Its Growth Ecosystem with the Launch of FitAI360
1+ mon, 2+ week ago (193+ words) New AI-powered solution connects community, talent, career development, and technology to help fitness organizations build stronger teams, improve retention, and scale with greater efficiency. One Connected Ecosystem. One Growth Strategy. Rather than relying on disconnected vendors and point solutions, Coach360 delivers…...
The Mathematical Chaos of Fitness Tracking vs. AI Automation
1+ mon, 2+ week ago (217+ words) Why manual macro tracking leads to cognitive failure and how calisthenics algorithms engineer predictable results. Ninety percent of fitness journeys end in failure not because of a lack of willpower, but due to friction. When you require a human brain…...
How Curves Is Modernising The Women-Only Fitness Model
1+ mon, 2+ week ago (362+ words) However, technology alone is rarely enough to keep people engaged. Many women want reassurance that they are exercising correctly and safely, particularly when building strength or returning to fitness after significant life stages, such as pregnancy or menopause. Recognising this,…...
LegitFit Expands LIA to Bring AI Agents to Fitness and Wellness Operators
1+ mon, 2+ week ago (485+ words) LegitFit, the operating system for independent fitness businesses, today announced a major expansion of LIA, its AI agent designed to help gym and studio operators manage, understand and grow their businesses. Founded in 2019, LegitFit now supports thousands of fitness businesses…...
Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution
1+ mon, 2+ week ago (809+ words) The equipment brand can now prescribe workouts and meet demands at a more refined level than ever As fitness consumers continue to look inward to better understand their bodies and improve performance, Matrix Fitness, a top commercial fitness equipment provider,…...
OPTIMYZED Movement & Recovery Brings Athletic Wellness to Durham
1+ mon, 2+ week ago (347+ words) Jul 28, 2026, 08:32 ET The innovative athletic wellness clinic introduces elite whole-body care for everyday athletes in the Triangle. DURHAM, N.C., July 28, 2026 /PRNewswire/ -- OPTIMYZED Movement & Recovery has officially opened its permanent location in South Durham, introducing a new athletic wellness experience designed to…...
The Key to Simplifying the Digital Fitness Journey
1+ mon, 2+ week ago (938+ words) Fitness On Demand illustrates why its tools and organizational ability are important for brands Copeland’s Performance Fitness in Harrah, OK, wasn’t connecting with its members the way it needed to. After expanding outside the city, finding qualified instructors became a…...