News
Report: Personal Trainers Don't Have the Business Skills Gyms Require
1+ day, 8+ hour ago (265+ words) While a labor shortage has been top of mind for gym operators lately when it comes to finding personal trainers and instructors, the biggest barrier brands are facing lately might not just be finding enough talent, but finding trainers who…...
Accountability Beats Motivation in Delivering Fitness Results, Data Shows
1+ week, 1+ hour ago (546+ words) Sticking with it day in and day out? It usually doesn’t happen because of sheer motivation, but because someone was expecting you to show up. That’s according to Purpose Brands, parent company of brands including boutique fitness giant Orangetheory and…...
Top Trainers Are Becoming Longevity Coaches, Not Just Workout Experts
2+ week, 5+ day ago (522+ words) Being a successful personal trainer isn’t just about prescribing the right workouts or having the right energy for clients. Having a diversified skillset — with the credentials to back it up — is key, as the top-performing fitness professionals are moving away…...
CR Fitness Holdings Sets New Structure as Crunch Franchise Group Pushes Toward 110 Clubs
1+ mon, 3+ week ago (307+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry’s top fitness and wellness leaders in New York City. CR Fitness Holdings, a major franchisee in the Crunch Fitness system, is reorganizing into a parent company with…...
NASM Says Its Personal Trainers Earn More Than Other Certified Fit Pros
2+ mon, 2+ week ago (342+ words) It can be hard to know which personal trainer certification is the best out of the numerous options available to support a constantly growing fitness industry. The National Academy of Sports Medicine (NASM) has put out a new report saying…...
Anytime Fitness Adds Self-Employed Trainer Model in London
2+ mon, 3+ week ago (355+ words) A group of Anytime Fitness clubs in London is taking a different approach to personal training services, one that forgoes the traditional in-house model and payroll in favor of a self-employed structure run by Your Personal Training, a U.K. platform known…...